Monthly Archives: February 2010
Google…Energy??
In it’s quest for Global Domination…I mean, in expanding its business Google has gained clearance to now sell energy, just like the power company. The Federal Energy Regulatory Commission (FERC), is charged with the oversight of the U.S. power grid. On Thursday, FERC signed an order that grants “Google Energy” Market-based rate authorization. This enables Google to manage their own energy costs more effectively, but to possibly add electricity to its ever expanding list of services. This order specifically gives Google Energy the rights “For the sale of energy, capacity and ancillary services at market-based rates”. The order also says “neither Google Energy, nor its affiliates own or control any generation or transmission facilities.” Google has several times said they wish to produce the energy the search engine mogul consumes. It has maintained a goal to be a carbon-neutral company. No matter which side of the Global warming Fiasco your on, you gotta love em for wanting to take care of the earth.
Even as far back as 2008, Eric Schmidt Google’s CEO, presented a plan as to how the United States could gain 100% of its power generation (electric) from renewable sources, cut emissions by half, decrease costs and create more jobs. The plan came complete with DETAILED mathematical calculations. Check it out here.
Google has also been one of the biggest investors in green technology. Investing hundreds of millions in start-up companies with major projects in wind, solar, solar thermal and geothermal technologies. It has also invested hybrid cars, even creating its own “smart charging” software for electric cars.Google co-founders Sergey Brin and Larry Page were also early investors in the electric car maker Tesla Motors. The company has also launched its own 1.6-megawatt solar panel array for its Mountain View, CA headquarters and is thought to be the biggest corporate-owned array in the U.S.
After Google Energy made its request to FERC in January, the company maintained that it’s immediate wish was for more control over electricity pricing to more effectively gain access to affordable renewable energies. “Right now, we can’t buy affordable, utility-scale, renewable energy in our markets. We want to buy the highest quality, most affordable renewable energy wherever we can and use the green credits,” Google representative Niki Fenwick “We don’t have any concrete plans. We want the ability to buy and sell electricity in case it becomes part of our portfolio.”
In case….
-Zach Morton “The Uber Geek”
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Related articles by Zemanta
- It’s Official: Google Can Sell Power Like a Utility (wired.com)
- Google gets US approval to buy and sell energy (infoworld.com)
- Google gets U.S. approval to buy and sell energy (computerworld.com)
- Google gains clearance to buy and sell energy, continue taking over the world (engadget.com)
- Google Gets the Right to Buy and Sell Energy (readwriteweb.com)
- Kevin Mohr: Google Gets the Right to Buy and Sell Energy (readwriteweb.com)
- Google Gets Approval To Trade Energy: Will It Sell To Consumers? (thenextweb.com)
- Google Gets US Approval To Buy and Sell Energy (news.slashdot.org)
- Google Energy gets OK (go.theregister.com)
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