In a study done by Nielsen, 12% of those watching last years super bowl also hung out on the web during the game. The average time people spent online: 24 minutes. Its pretty amazing that the sites most people were visiting were not NFL related. In fact only 18% of the people spending time online during the super bowl were on related sports sites. Most people spent time on social networks, with Facebook being the most used site during the Super Bowl.

You can really see the culture shift happening when it comes to Social media, especially with the super bowl. From how people advertise, to pre-game talk, to just good old fashioned smack talking, Social media has changed the landscape. Earlier last week, I told you about how instead of doing a super bowl ad, pepsi is using the funds to enhance their presence on social media. Its ovbious things are moving more and more to this way of communicating. I just cant wait for the rest of the world and business community at large to wise up. Just the other day, an “Internet Expert” was telling me how Social Media was a fad and that no one should use it to further their business. I’m sorry Mr. Internet Expert, you should probably call the good folks at Pepsi and tell them about how their wasting their marketing dollars, and that Social Media wont help them at all. I’m very sure they would love to hear your expert opinion. Give me a break, I dont think a huge company like Pepsi goes into ventures blindly, in fact I know they don’t. Its great to see a company like Pepsi doing more with social marketing, and I cant wait to see what is to come with their campaigns.

What do you think, is Social Media a Fad or a fundamental shift in the way we communicate? Leave me a comment and let me know what you think!

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