Tag Archives: Social Media

Pepsi skips Superbowl Ad’s for social media

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Pepsi and Social Media

Pepsi has decided not to advertise this year at the superbowl, so they can dedicate more resources to Social Media. Then again who wouldn’t, Social Media is an entire shift in the way we communicate. Soon, we will stop searching for products and they will find us via social media. A superbowl ad will cost you between $2.5 million and $3 million, and get seen by 93.2 million people (last year’s Super Bowl). Where as a social media campaign will cost you less, and get seen by many more. Twitter alone has 18 million users, throw in myspace, facebook, linked in and the numbers skyrocket. Facebook has over 200 Million users. The numbers are incredible. Not only that but you can target the exact audience most likely to buy. I think this was a good move on Pepsi’s part.

Now, who’s playin in the Superbowl again?

What do you guys think about this and who do you want to win the Super Bowl?

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Pope tells priests to blog

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Social media has been a huge shift in our culture. From the way we communicate with friends and family, to the way we buy things. Social Media is everywhere. Now, the Catholic church has not been exactly the most “up with the times” group, but it seems that this is changing. Earlier last year Pope Benedict XVI started a You Tube channel, and also released Facebook and even an IPhone app to help spread the gospel. Now he is urging priests to blog.

Personally, many of you know that I am a Christian. I think that you have to reach people where they are and on their terms. This is a great move on the part of Pope Benedict XVI to reach a younger generation as well as the older.

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